> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://info.podpitch.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# 🎯 How to Target Journalists Inside an OmniCampaign

Journalist targeting is configured inside an **OmniCampaign**. It determines which reporters and outlets PodPitch recommends for the campaign's news hook.

It does not control podcast or newsletter recommendations.

## Start with a focused news hook

The hook should describe a timely, supportable story. Broad marketing language usually produces broad or weak matches.

## Journalist targeting controls

Depending on the data and options available in the account, journalist targeting may include:

* Topic, beat, or recent coverage
* Country, region, state, or city
* Outlet type, such as online, print, radio, or television
* Language
* Monthly traffic or audience range
* Publication or article recency
* Categories or outlet exclusions

Use only the controls displayed in the current OmniCampaign. Do not promise a specific filter if it is not visible.

## Review recent coverage

A matching category is only a starting point. Open the journalist record and review recent articles or work before sending.

Confirm that the reporter:

* Still works at the listed outlet
* Covers the relevant subject
* Has recent activity
* Is appropriate for the news hook
* Has not already been pitched for the same story

## Exclude poor fits

Remove, skip, or exclude journalists and outlets that are not relevant. Provide a specific reason when PodPitch asks for feedback.

If the majority of recommendations are poor, keep the campaign Off while you narrow the news hook and targeting.

## Save and verify

After saving changes, verify that future recommendations reflect the new settings. Treat contacts outside a saved hard filter as an issue to investigate rather than assuming PodPitch intentionally ignored the setting.

## Targeting versus writing

Journalist targeting controls who is recommended. Writing settings control how the pitch is written.

Do not put publication-selection rules only in writing instructions, and do not use a signature or From-name setting to change the person being pitched.