➕ How to Add Journalist Outreach to an Existing OmniCampaign

You can add journalist outreach to an existing OmniCampaign instead of creating a separate Journalist Pitch campaign.

Before you add the journalist channel

Confirm that:

• The OmniCampaign uses the correct profile
• The profile contains accurate credentials, achievements, and approved links
• The connected sending email is active
• The story has a timely, supportable journalist angle
• The same contacts are not already being pitched from another campaign

Open the OmniCampaign

1. Open Campaigns.
2. Select the OmniCampaign.
3. Review the media types or outreach areas available to the campaign.
4. Open or enable the journalist media workflow where it is available.

If no journalist option appears, confirm that the feature is available to the account and that the campaign is a current OmniCampaign rather than an older single-media campaign.

Add a news hook

Create a short journalist angle that explains:

• What changed
• Why it matters now
• Who is affected
• Why the selected profile can speak credibly about it

The news hook should be supported by information in the shared profile.

Configure journalist targeting

Review the available journalist controls, which may include topic, recent articles, outlet type, location, language, traffic or audience range, and publication recency.

Journalist targeting affects only the journalist workflow. Existing podcast or newsletter targeting should remain appropriate for those media types.

Review the recommendations

Check the reporter's recent work, beat, outlet, activity, and relevance. Remove poor fits and watch for duplicate outreach.

Review generated pitches

Confirm the subject line, news hook, personalization, claims, links, perspective, sender details, and signature.

Do not reuse a podcast guest pitch unchanged for journalist outreach.

Start carefully

Keep the OmniCampaign Off or in Manual Mode while reviewing the new journalist workflow. Enable Smart Mode only after the journalist recommendations and pitches are ready.

If adding the journalist workflow changes the campaign brief or shared profile, review the other enabled media types before automated sending resumes.

Updated on: 25/08/2026