📰 How To Create A Campaign In Journalist Pitch
Step 1: Open The Journalist Profiles Tab
From your dashboard, click Journalist Profiles (next to Podcast Profiles). Click Add Inactive Profile, select Journalist, and choose:
Individual,
Company, or
Duplicate From Podcast Profile (fastest if you already use PodPitch).
Step 2: Activate The Profile
Once created, fill the seat and activate your journalist profile.
Step 3: Create A Campaign
Click Create Campaign With Journalists, select yoFew readers📣 How to Optimize a Journalist Pitch Profile in PodPitch
Step 1: Open Your Journalist Profile
Click Profiles in the left-hand menu.
Select Journalists.
Choose the profile you want to optimize.
Click Edit.
Step 2: Box 1 — Complete the Core Information
Box 1 should contain all essential details about your client. Many journalists will write immediately without replying, so the information here must give them everything they need.
Include:
Bio and background
Expertise
Key achievements
Relevant contFew readers📰What is Journalist Pitch?
🔧 How It Works
1. Enter a News Hook
Start by entering a headline-style sentence that captures your story’s angle. Example:
“Why Remote Work Is the Future of the Housing Market.”
PodPitch uses this keyword-rich news hook to match you with journalists currently covering related topics.
2. Smart Matching & Filtering
The system automatically finds journalists based on your preferences, filtering by:
Outlet type: TV, Online, Print, etc.
Country or city
**WFew readers📰 How to Create a Journalist Pitch Campaign on PodPitch
Step-by-Step
1. Go to the Campaigns tab
Open your dashboard and click Campaigns.
2. Click Create New Campaign
Choose Journalist Pitch as your campaign type.
3. Add Your News Hook
Enter a short, keyword-rich sentence that describes your story angle. This helps PodPitch match you with the right journalists.
4. Set Your Target Filters
Choose any combination of:
Location
Outlet Type
Monthly Traffic Range
5. Pick Your AI Email Style
Select from:Few readers🔍How Do You Find the Right Journalists?
🧠 1. Smart AI Matching
Our system scans journalist databases, social profiles, and recent articles to find reporters who are actively covering topics related to your news hook. This ensures your pitch lands in the right inbox — not just any inbox.
🏆 2. Top 5 Journalists Per Outlet
PodPitch automatically selects the top five journalists for each outlet based on:
Topic relevance to your campaign’s news hook
Recency of their published work
Outlet credibility andFew readers📣How to Build a Journalist Pitch Campaign in PodPitch
1. Start a New Campaign
Go to Campaigns
Click Create Campaign
Select Journalists
Choose Third Person (recommended for pitching companies and public figures)
Select the profile (ex: Dr. Adil Khan)
Select the sending email connected to your account
2. Add Keywords
Enter keywords that best describe your client's expertise (ex: medicine, innovation, regenerative medicine). Keywords help the system match your client with journalists who write about tFew readers📰What can Journalist Pitch actually do for me?
🧩 Builds Your Campaign Automatically
PodPitch creates your full PR campaign, including your news hook, initial pitch, and follow-up automation — saving hours of setup time.
🔍 Finds the Right Journalists
It automatically matches your story with relevant journalists covering similar topics. You’ll reach professionals at top media outlets that fit your niche, without needing to research or build your own lists.
✍️ Writes & Sends Pitches Using AI
The AI writes **perFew readers📰 How Does Journalist Targeting Work?
🎯 What You Can Filter By
You can refine your journalist list using:
Country, State, or City
Outlet Type (Online, Radio, Print, TV, etc.)
Monthly Traffic Range (0–10K, 10K–100K, 100K+ and more)
Language
These filters help you target exactly the kinds of publications you want to reach.
✨ Bonus: Built-In List Cleaning
PodPitch automatically removes:
Aggregators
Scraper sites
Non-editorial sources
This keeps your journalist list clean and focused on reFew readers📰What’s a News Hook and Why Does It Matter?
✍️ How It Works
When you create a Journalist Pitch campaign, you’ll be prompted to enter a news hook — a short, attention-grabbing sentence that summarizes your story’s angle.
Examples:
“Why Remote Work Is Changing the Housing Market.”
“How Small Businesses Are Adopting AI Faster Than Enterprises.”
“The Hidden Mental Health Costs of Startup Culture.”
This becomes the anchor for your entire PR campaign.
🤖 AI Help Available
If you’re not sure how to phrase it, you caFew readers