1. Start a New Campaign

• Go to Campaigns
• Click Create Campaign
• Select Journalists
• Choose Third Person (recommended for pitching companies and public figures)
• Select the profile (ex: Dr. Adil Khan)
• Select the sending email connected to your account

2. Add Keywords

Enter keywords that best describe your client's expertise (ex: medicine, innovation, regenerative medicine).
Keywords help the system match your client with journalists who write about those topics.

3. Select Location

Most users choose United States, but you can target regions, states, or countries.

4. Choose Journalist Categories

We automatically deselect low-yield categories (wire services, academic journals, corporate media).
You may remove or re-add categories as needed.

5. Set Audience Range

We recommend focusing on audience sizes 1,000+, as these are more impactful outlets.
Removing very small audiences helps you focus your pitching time.

6. Choose Article Recency

Select how recently you want journalists to have written articles on relevant topics.

7. Review Journalist Relevancy

Preview the journalists found:

• Review recent articles
• Confirm topic alignment
• Remove irrelevant journalists before generating emails

8. Select Your Writing Style

Choose between writing styles (Traditional PR, Axios Smart Brevity, etc.).
This sets the voice of your outreach.

9. Review Subject Lines

We auto-generate subject lines, but you can refine them by answering in 12 words or less:

• What problem do you solve?
• Who do you solve it for?
• How do you solve it?

10. Final Dashboard Setup

Inside the campaign dashboard, you can:

• Review each journalist
• Remove poor fits
• Review the emails
• Apply templates
• Start sending in Manual Mode or Smart Mode

In Follow-up Settings, select:
✔ Stop Pitching to Journalists Only When a Positive Reply
This prevents out-of-office messages from stopping your campaign.

💡 Tip

A strong set of keywords and a relevancy review before sending dramatically improve reply rates.

📹 Visual Guide

👉 How to Build a Journalist Pitch Campaign | Loom

❓Need Help?

Message us in chat anytime — we’re here to help!

Updated on: 17/08/2026