📰 How To Create A Campaign In Journalist Pitch

Step 1: Open The Journalist Profiles Tab

From your dashboard, click Journalist Profiles (next to Podcast Profiles).
Click Add Inactive Profile, select Journalist, and choose:

• Individual,
• Company, or
• Duplicate From Podcast Profile (fastest if you already use PodPitch).

Step 2: Activate The Profile

Once created, fill the seat and activate your journalist profile.

Step 3: Create A Campaign

Click Create Campaign With Journalists, select your profile, and confirm “Pitch My Client To A Journalist.”

Step 4: Add A News Hook

PodPitch will generate three sample news hooks for you.

• You can use all three or write your own.
• Hooks are like keywords — they help match you with journalists writing about those topics.

Step 5: Find Journalists

Click Find Journalists, then:

• Choose your target country
• Unselect irrelevant categories (like academic or government publications)
• Choose your preferred time range (1 month, 3 months, 6 months, or 1 year)

Click Begin Deep Search.

Step 6: Review & Choose Journalists

You’ll see matched outlets (like The New York Times) with multiple journalist cards.
Click any article title to review their work. Unselect anyone who’s not a fit.

Step 7: Choose Writing Style

Select your preferred pitch style:

• Traditional PR
• Gen Z Short
• Axios Smart Brevity

Then click Continue.

Step 8: Finalize & Launch

PodPitch will generate three subject lines — pick your favorite and click Create Campaign.
You can:

• Review all emails under each journalist's card
• Add Custom Writing Instructions for tone or talking points
• Switch to Smart Mode to automate outreach (20 outlets/day)

💡 Tip

Your campaign runs automatically in Smart Mode, or you can choose to manually approve each email before sending.

Replies from journalists will appear both in your inbox and in the Waiting For You tab inside PodPitch.

Updated on: 17/08/2026