Step 1: Open Your Journalist Profile

1. Click Profiles in the left-hand menu.
2. Select Journalists.
3. Choose the profile you want to optimize.
4. Click Edit.

Step 2: Box 1 — Complete the Core Information

Box 1 should contain all essential details about your client.
Many journalists will write immediately without replying, so the information here must give them everything they need.

Include:

• Bio and background
• Expertise
• Key achievements
• Relevant context
• Anything helpful for writing the article

Step 3: Box 2 — Add the Standout Fact

This will appear in every email.
Choosing one strong, memorable detail helps the journalist quickly understand why your client is noteworthy.

Examples:

• “Featured in 200+ publications”
• “Pioneer in regenerative medicine”

Step 4: Box 3 — Add Matching Tips

These help PodPitch match your profile with the right journalists.

Examples:

• Avoid: “Celebrity medicine”
• Focus on: “Regenerative medicine,” “Longevity science,” etc.

Step 5: Box 4 — Add Social Media Followers

Include a general number, not a platform breakdown.

Example:

• “200,000 social media followers”

The AI uses this to communicate value, such as willingness to share the article once published.

Step 6: Add a Profile Signature Link

Include a link to a:

• Recent article
• Press page
• Website
• Interview

This helps journalists quickly verify credibility and decide whether to write.

💡 Tip

Journalists often write without replying first.
A fully completed profile dramatically increases your chances of publication.

📹 Visual Guide

View the full walkthrough here:

👉 Optimize a Journalist Pitch Profile | Loom

❓Need Help?

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Updated on: 17/08/2026