What Is an OmniCampaign in PodPitch?

All new campaigns in PodPitch are OmniCampaigns. An OmniCampaign is a multimedia campaign that coordinates outreach across more than one media channel without requiring a separate campaign for each channel.

What an OmniCampaign can include

Depending on the features available to your account, an OmniCampaign can include outreach to:

• podcasts;
• journalists and media outlets;
• newsletters, including Substack publications; and
• other supported media sources as they become available.

You can use one profile and one campaign while still tailoring targeting and pitch content for each media type.

What changed

Older versions of PodPitch treated Podcast Pitch, Journalist Pitch, and newsletter outreach as separate campaign types. New campaigns are created as multimedia OmniCampaigns.

This means you can manage related outreach from one campaign instead of duplicating the same profile, story, and strategy across separate campaign products.

What remains channel-specific

The campaign is unified, but each media type can use different:

• targeting controls;
• audience or outlet data;
• pitch formats;
• personalization details;
• follow-up behavior; and
• review information.

Review the settings and generated pitches for every enabled media type.

Profiles and sending addresses

The profile is the source of truth for the person, company, product, or story being pitched. Keep it accurate and complete.

Sending addresses are managed under Email Addresses. Make sure the intended address is connected and ready before launching outreach.

Choose how a new campaign launches

On the last setup step:

• Create campaign and start sending emails immediately launches the OmniCampaign in Smart Mode.
• Create campaign and manually review first creates it without starting automated outreach.

Choose the manual-review option when you still need to inspect recipients, pitches, subjects, sender details, or media-specific targeting.

Campaign and media controls

• Manual Mode lets you review and send pitches yourself.
• Smart Mode sends automatically within the campaign's Daily Budget and the team's available capacity.
• Off stops new automated outreach across the whole OmniCampaign.

To pause only one media type, open Pitches, choose that media tab, and use its channel-level pause control instead of switching the whole campaign Off.

Older campaigns

An account can still contain campaigns created before OmniCampaigns were introduced. Those campaigns can look different from new campaigns.

Do not delete an older campaign simply to make it look like a new one, because deletion can remove history or campaign data. Contact Support if you need help deciding whether to keep, archive, or rebuild it.

Next step

Open Campaigns and select Create Campaign to build an OmniCampaign.

Updated on: 17/09/2026