How to Add and Personalize Subject Lines

You can create several campaign subject lines and personalize them with a recipient's first name or full name.

Add a subject line

1. Open Campaigns.
2. Select the campaign you want to update.
3. Open Subjects.
4. Select Add another subject line.
5. Type a subject line or use the available AI option.
6. Select Add, then Save Changes.

Add a name variable

While editing a subject line, insert either:

• First Name; or
• Full Name.

Use the variable control shown in the subject editor instead of typing a recipient's name into a campaign-wide subject.

For example, a subject built as:

{{first_name}}, want my pitch?

can be personalized for each recipient.

What happens when a name is unavailable?

PodPitch removes the missing name variable and cleans up the opening punctuation and capitalization.

For example:

{{first_name}}, want my pitch?

is sent as:

Want my pitch?

The message should not be sent with an empty placeholder or an awkward leading comma.

Subject-line testing

Personalized results from one subject template still count as one subject line in campaign testing. Adding a name variable does not create a separate test variant for every recipient.

Edit one email manually

To customize the subject for a single email:

1. Switch the campaign to Manual Mode.
2. Select the email.
3. Edit the subject line above the email body.
4. Review the recipient and message before sending.

Before enabling Smart Mode

Preview several subjects and confirm that:

• the variable is placed naturally;
• the fallback reads well without a name;
• punctuation and capitalization are correct;
• the subject matches the pitch; and
• the subject does not overstate the relationship or opportunity.

Updated on: 17/09/2026