🔨 How to Improve Match Relevance in an OmniCampaign
Campaign relevancy comes from three things working together:
- Accurate profile context
- Clear targeting and Matching Tip instructions
- Feedback from ratings
Smart Fit then scores how well each media target matches that information.
Start with the profile bio
The profile bio should emphasize the expertise, industries, audiences, and story angles you genuinely want PodPitch to match.
If the bio spends a lot of space on a secondary subject, Smart Fit may reasonably find media focused on that subject. Tighten the bio before adding a long list of exclusions.
Improve the Matching Tip or Smart Filtering instructions
Describe both the desired match and the boundaries.
Good example:
Prioritize podcasts for SaaS founders, revenue leaders, and B2B sales teams. Avoid consumer sales, multilevel marketing, dating, and general motivation shows.
Effective instructions are:
- Specific enough to distinguish good and bad matches
- Written as complete thoughts
- Focused on audience, subject, industry, or opportunity type
- Stored with targeting—not email-writing instructions
Email-writing instructions change the pitch. They do not replace targeting instructions.
Understand Smart Fit
Smart Fit compares the profile bio and Matching Tip with the media target's description and recent content. The score explains predicted relevance.
Smart Fit is not the same as Smart Mode:
- Smart Fit scores relevance.
- Smart Mode controls automated sending and delivery order.
Matches screened out by Smart Fit remain visible in the campaign's Skipped list with the reason shown.
Rate matches and explain why
When you rate a podcast, PodPitch asks what drove the rating. Choose the applicable reason chips and add a useful explanation when needed.
Low-rating reasons can include:
- Wrong topic or industry
- Wrong audience
- Audience too small
- Does not interview guests
- Paid placement required
- Other
High-rating reasons can include:
- Strong topic match
- Right audience
- Good audience size
- Interviews similar guests
- Strong story or expertise match
- Other
This feedback feeds future matching. A rating you submit takes priority over the machine's score.
Do not enter a low score without a meaningful reason. “Bad fit” is less useful than “This is a consumer dating show; the campaign is for B2B revenue leaders.”
Know what skipping does
Skipping or vetoing a target keeps it out of the campaign and records why it was not pitched. Use a rating with reasons when you want the feedback to teach future matching.
A thumbs-down during OmniCampaign creation also prevents that target from being added later and records it in the Skipped list.
Check structured filters
Before changing the wording, confirm that the filters match the goal:
- Estimated monthly listener or audience range
- Match by Total Audience Reach
- Country-level podcast location
- Other controls available for that media channel
With Total Audience Reach enabled, a podcast can qualify through social reach even if its listener figure is below the selected range or unavailable.
Podcast location is not a city, state, or regional filter. See How Podcast Location Targeting Works in PodPitch.
If results remain too broad
- Remove unrelated material from the profile bio.
- Make the positive target more specific.
- Add a short, explicit exclusion to the Matching Tip.
- Confirm the listener mode and location setting.
- Rate several examples with precise reasons.
- Review the next matches before enabling automated outreach.
If results become too narrow
- Remove exclusions that are not essential.
- Broaden overly specific topics or audience requirements.
- Select All for podcast location when country is not essential.
- Check the Skipped list for Smart Fit exclusions.
- Avoid combining several hard limits with very narrow instructions.
Need help?
If saved hard filters are not being respected, contact the support team through the chat in your dashboard. Include the campaign name, the expected setting, and example matches.
Updated on: 25/08/2026
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